Rehearsals from the Korean Avant-Garde Performance Archive

I was commissioned to design a visual identity for the Korean Cultural Centre’s largest art exhibition to date – Rehearsals from the Korean Avant-Garde Performance Archive. The theme of the exhibition was a ‘rehearsal’ of events performed by Korea’s avant-garde during the 1970s dictatorship years. A repressed art scene turned to performance art as a medium of social critique.

Ash black colours lead the identity of mainly black and white exhibition materials. Typography hinted towards the justified and condensed settings of newspapers – the medium which brought Korea’s performance art to public attention as ‘events’ and ‘happenings’ during the 1970s. To visually hint at the historical and cultural complexity between Korea and the West, punctuation was exchanged/swapped between typefaces.

Project
Rehearsals from the Korean Avant-Garde Performance Archive

Year
2017

Client
Korean Cultural Centre UK

Type
Visual identity, Promotional material, Interior graphics, Printed matter

Location
London

Project Role
Freelance designer