TABface was born out of a need to rebrand the window glazing of eight meeting rooms, across three floors of TAB’s offices at The Spitfire Building in King’s Cross, London. I was initially asked to explore the numbering system and maybe even create some TAB style numbers. Feedback was that no one referred to the meeting rooms by numbers, but by their assigned names – all relating to Spitfire fighter pilots.

 

TABface is based on the DNA of the TAB logo which developed into a semi-stencil font derived from the TAB logo. Meeting rooms needed to be partially covered but also provide insight (for practical reasons and as a reminder of working agile and in the open). The initial letters of each meeting room are cropped to provide a sense of scale and connection across the floors of the three-story brick building.