Kin + Carta: Visual Identity for a new tech-giant
Info
Kin + Carta
2020
Visual identity, Design System, Art Direction, Digital Design, Template Design, Editorial Design, Social Media
Kings Cross, London
Brand Designer (in-house)
2020
Visual identity, Design System, Art Direction, Digital Design, Template Design, Editorial Design, Social Media
Kings Cross, London
Brand Designer (in-house)
TAB and Solstice retired their existing brands and joined digital marketing agency AmazeRealise, as part of a global rebranding and realignment of digital transformation parent, Kin + Carta (formerly St Ives Group)
AmazeRealise, with a proven history of developing creative, data-led, customer experiences, continued serving clients as Kin + Carta Connect. TAB and Solstice which have served clients with a digital product-focused end-to-end service offering, became Kin + Carta Create, while Kin + Carta’s Advisory pillar rebranded as Kin + Carta Advise.
This evolution builds on Kin + Carta’s mission to make the world work better through technology. The new alignment brought 1,600 specialists across four continents closer together, delivering end-to-end digital services via three integrated pillars: Advice + Create + Connect.
As Kin + Carta came into being (eight global sister companies coming together into one) we had to work fast and lean when designing the visual identity. Kin + Carta also needed to meet accessibility requirements, and make sure the brand assets were compatible with current presentation software and brand assets could be easily accessed through DAM systems.
"A journalistic approach to photography focused on the user of the product, held up by a dark theme became the basis for Kin + Carta's visual identity. The challenger position of Kin + Carta was communicated in playful touches of scale, detail and composition."
"As Kin + Carta came into being from eight large tech companies across the globe coming into one, templates as well as bespoke presentations had to be produced across Google, Microsoft, and Apple suites."
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