I’m a senior brand and digital design leader with extensive experience in brand identity, design systems and large-scale rollouts across digital and organisational contexts. My practice sits at the intersection of creative direction, strategic thinking and system-level execution — translating ideas into clear, usable and scalable design solutions.

I’ve led rebrands and design initiatives both in-house and agency-side, working closely with product, marketing and leadership teams to ensure brand and design systems are adopted, maintained and evolved over time. I’m particularly interested in how strong visual identities extend into digital products, internal tools and everyday user touchpoints.

I’m an alumnus of Central Saint Martins and the Royal College of Art , and I’m known for a collaborative, calm leadership style, high standards of craft and a strong focus on typography and detail. I aim to align creative ambition with organisational needs, helping teams work more consistently and effectively.

As a leader, I value openness, trust and long-term thinking. I enjoy mentoring designers, supporting professional growth and creating environments where teams can do their best work through clarity, feedback and shared ownership.

Selected clients

Amateurist Network (GB)
Event Gallery (GB)
Institute of Contemporary Arts (GB)
Konsthall C (SE)
Korean Cultural Centre (GB)
London College of Fashion (GB)
Moving Memory (GB)
Never Ending Story (SE)
Noncitizen (SE)
Project Rise (GB)
Social Fabric (CA)
Sona Technologies (GB)
TATE Modern (GB)

boowallin@gmail.com
+46724441584
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